GoAuto.com Privacy Policy
Effective Date: April 8, 2026
GoAuto.com ("we," "us," or "our") operates the website at https://www.GoAuto.com (the "Site"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, search for vehicles, submit a request for more information, or use any related features.
1. Information We Collect
Information You Provide: When you submit a vehicle inquiry, use our search tools, or contact us, we may collect your name, email address, phone number, ZIP code, vehicle preferences (make, model, body type, price range, fuel type, etc.), and any other details you choose to share.
Automatically Collected Information: We automatically collect certain information about your visit, including your IP address, browser type, device information, pages viewed, time and date of access, and referral sources. We use cookies, pixels, and similar technologies to improve your experience and analyze Site usage.
From Third Parties: When you request information about a vehicle, we may share your details with the relevant dealer. We may also receive confirmation or status updates from dealers or service providers (such as Detroit Trading for inventory data).
2. How We Use Your Information
We use the information we collect to:
• Provide and improve our vehicle search and dealer connection services.
• Process and forward your vehicle inquiries to appropriate dealers.
• Remember your search preferences (including ZIP code) to make future visits easier.
• Communicate with you about your requests or important Site updates.
• Analyze Site usage and improve user experience.
• Comply with legal obligations and protect our rights.
3. Sharing Your Information
We do not sell your personal information. We may share it in the following limited circumstances:
• With authorized dealers to fulfill your vehicle inquiry requests.
• With trusted service providers (such as Detroit Trading for inventory data) who assist us in operating the Site, under strict confidentiality agreements.
• When required by law, to protect our rights, or in connection with a business transfer.
We take reasonable steps to ensure that any third parties with whom we share your information protect it appropriately.
4. Your Rights and Choices
You can:
• Opt out of marketing communications at any time using the unsubscribe link in our emails.
• Manage cookie preferences through your browser settings.
• Request access to, correction of, or deletion of your personal information (subject to legal limitations).
5. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure.
6. Third-Party Services and Links
Our Site may contain links to third-party websites or services (including dealers and inventory providers). We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.
7. Children's Privacy
Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page with a new effective date. Your continued use of the Site after any changes constitutes acceptance of the updated policy.
9. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us.